Let's Make Halloween Eyeball Brownies (You Know You Want To)
The first time I made these Halloween Eyeball Brownies, my nephew walked in, took one look, and said, "Um, are those looking at me?"—which honestly still cracks me up. Halloween baking in my house is less about perfection and more about giggles, sugar highs, and getting a little messy. If you want something that's both a bit spooky and very chocolatey, these brownies are your ticket. And hey, you don't need a culinary degree—just a sense of humor and maybe a bit of patience for sticking on edible eyeballs with frosting (which never goes quite as smoothly as you'd think).
Why You'll Love This Recipe (Or At Least Have Fun Trying It)
I make these every year when the leaves start to turn and the air smells vaguely of bonfires. My family devours them (and my sister, who claims to "not even like chocolate that much," somehow eats at least two every time). These are way less fussy than decorated cookies, and they're a hit at both kids' parties and grown-up get-togethers—people can't resist the goofy, slightly creepy eyeballs. Plus, when I'm feeling lazy, I just use a boxed mix and nobody notices (except my mom, who always guesses). If you've ever tried to pipe icing onto a hot brownie, you know the struggle—trust me, let them cool first or you'll end up with a melty mess. Been there.
What You'll Need (and What I Sometimes Swap In)
- Brownie mix (1 regular box, like Betty Crocker or whatever's on sale. Homemade brownies are fantastic; honestly, boxed is fine in a pinch.)
- Eggs (whatever your mix calls for, or 2 if you do it from scratch)
- Oil or melted butter (my grandma swore by real butter, but I've used sunflower oil and even olive oil—turned out fine, just a hint herbal!)
- Water (as per your mix or recipe)
- White chocolate melts or large white candy melts (for the "eyeballs")
- Edible sugar eyes (you can get these at most grocery stores now—Wilton is the brand I grab, but off-brands work too)
- Red gel icing (for the "bloodshot" effect—sometimes I just use a toothpick and raspberry jam if I run out of gel, actually...)
- Chocolate chips (optional, but I chuck a handful in if I'm feeling wild)
How to Make These (With Occasional Chaos)
- Preheat your oven to whatever your brownie mix says—usually 350°F (or about 180°C, if you're across the pond). Grease a square baking tin—I use 8x8 inches but honestly, any similar size works. If you forget to grease it, you'll know at the end, ha.
- Mix up your brownies. Follow your box instructions or favorite recipe. If you feel like going rogue, toss in a handful of chocolate chips. This is where I usually sneak a taste, but obviously, raw eggs and all that—use your best judgment.
- Pour it into your tin and smooth the top. Bake until a toothpick comes out mostly clean (some fudgy bits = extra yum). Mine usually takes 28-32 mins, but your oven might have its own ideas.
- Let them cool completely. Seriously, wait. (Learned that the hard way—if you don’t, the eyeballs slide off like they’re escaping a horror movie.)
- Cut brownies into squares or rectangles; I don't bother measuring, just eyeball it (pun absolutely intended). If you want round shapes, use a biscuit cutter, but that's a bit much for me after work.
- For each brownie, plop a white chocolate melt or candy melt in the center. Dab a bit of frosting or melted white chocolate on the back of an edible eye and stick it to the melt. Some days, they look more cross-eyed than spooky, but that's half the fun.
- Take your red gel icing and squiggle some "veins" around each eye. If your gel is too runny (I've had cheap ones just ooze everywhere), just let it sit a minute to thicken up. Or, like I said, a bit of jam works in a pinch—tastes even better, actually.
A Few Notes from the Trenches
- If your brownies are too soft, pop them in the fridge for half an hour before decorating—it helps avoid a chocolatey landslide.
- I once tried using mini marshmallows as eyeballs; didn’t look right, just looked sad and lumpy (but tasty).
- Sugar eyes sometimes melt in humid weather—store them somewhere cool if you're not serving straight away.
Variations I've Tried (and a Flop)
- Swirled a bit of peanut butter into the batter for a salty kick—kids loved it, adults were split.
- Added a dash of cinnamon one year; surprisingly good, though my niece called it "weird Christmas brownies."
- Tried vegan brownie mix and dairy-free white chocolate melts—worked well, but the gel icing didn't stick as nicely (maybe just my clumsy hands).
- As for the flop: attempting to make DIY eyes with mini M&Ms and icing. They just bled everywhere, so... would not recommend.
Equipment (and Some Sneaky Alternatives)
- Baking tin (I use 8x8, but any brownie pan works honestly)
- Mixing bowl and spoon (I used a wooden spoon until it snapped, now it's a silicone spatula all the way)
- Toothpicks for swirling veins if you don't have gel icing tubes (or, on one desperate day, I used a clean paintbrush, shh)
- Wire rack for cooling—if you haven't got one, just stick the pan on a chopping board, works a treat

How to Store (But I Doubt You'll Need This)
Pop them in an airtight tin or container, and they'll last 2-3 days at room temp (in theory). In my house, they're gone by morning—someone always sneaks the last one before breakfast. If you want them to last longer, the fridge is your friend, but the eyes can get a bit foggy, just so you know.
Serving Ideas (What We Do)
I like to pile them on a big plate with fake spiders scattered around for effect (nothing too realistic, or you'll hear shrieks, trust me). Or, sometimes we serve them with a scoop of vanilla ice cream—kind of defeats the spooky vibe, but it's so good. My uncle once insisted on coffee with his, which is a pretty good move, if you ask me.
Things I Wish I'd Known (Pro Tips, Sort Of)
- Don't try to cut hot brownies. I did once—absolute mess, like a chocolate landslide.
- Giving kids the gel icing tube? Maybe have wipes handy. Or just accept that everything will end up a bit sticky, including the dog.
- If the edges are too crispy (my oven runs hot), I just trim them off—baker's treat! Or, as my cousin calls it, "the best bit."
FAQ (Real Questions I've Gotten—No Joke)
- Do I have to use box mix? Nah, make 'em from scratch if you're in the mood. I do both, depending if I've got more time or more kids underfoot.
- Can I make these gluten-free? Sure thing. I've used this recipe from Minimalist Baker—works great. Just check your candy eyes (not all are GF).
- Where can I get those edible eyes? I usually grab them at the grocery store during Halloween season, but Wilton's site has them year-round.
- Can I freeze them? Technically yes. But the eyes get weirdly gummy when thawed—I wouldn't bother, honestly.
- My brownies fell apart. What did I do wrong? Probably cut them too soon (done it myself), or maybe needed a touch less oil. They're still delicious as, like, spooky brownie crumbles (ice cream's friend!).
All in all, Halloween Eyeball Brownies are one of those things that's almost impossible to mess up so badly that you can't laugh about it. And if you do mess up? That's just part of the adventure. Happy baking, and may your eyeballs stay put!
Side note—you ever notice how candy eyes always look slightly worried? Maybe it's just me.